PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
• Market ecosystem
• Market characteristics
• Market segmentation analysis
PART 05: MARKET SIZING
• Market definition
• Market sizing 2017
• Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition
PART 07: MARKET SEGMENTATION BY PRODUCT
• Segmentation by product
• Comparison by product
• Surface cleaners – Market size and forecast 2017-2022
• Dishwashing products – Market size and forecast 2017-2022
• Toilet cleaners – Market size and forecast 2017-2022
• Other cleaning agents (bleach) – Market size and forecast 2017-2022
• Market opportunity by product
PART 08: CUSTOMER LANDSCAPE
PART 09: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
• Segmentation by distribution channel
• Comparison by distribution channel
• Offline – Market size and forecast 2017-2022
• Online – Market size and forecast 2017-2022
• Market opportunity by distribution channel
PART 10: REGIONAL LANDSCAPE
• Geographical segmentation
• Regional comparison
• EMEA – Market size and forecast 2017-2022
• APAC – Market size and forecast 2017-2022
• Americas – Market size and forecast 2017-2022
• Key leading countries
• Market opportunity
PART 11: DECISION FRAMEWORK
PART 12: DRIVERS AND CHALLENGES
• Market drivers
• Market challenges
PART 13: MARKET TRENDS
• Growing demand for premium products
• Emergence of eco-friendly and sustainable products in household cleaning
• Rising demand for automatic dishwashing tablets
• Packaging innovation
• Other trends
PART 14: VENDOR LANDSCAPE
• Overview
• Landscape disruption
• Competitive scenario
• Competitive strategies
PART 15: VENDOR ANALYSIS
• Vendors covered
• Vendor classification
• Market positioning of vendors
• Comparative analysis of key vendors
• Colgate-Palmolive
• Henkel
• Procter & Gamble
• Reckitt Benckiser Group
• S. C. JOHNSON & SON
• The Clorox Company
• Unilever
PART 16: APPENDIX
• List of abbreviations
Exhibit 01: Parent market
Exhibit 02: Global home care market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition – Inclusions and exclusions checklist
Exhibit 06: Market size 2017
Exhibit 07: Validation techniques employed for market sizing 2017
Exhibit 08: Global – Market size and forecast 2017-2022 ($ bn)
Exhibit 09: Global – Year-over-year growth 2018-2022 (%)
Exhibit 10: Five forces analysis 2017
Exhibit 11: Five forces analysis 2022
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition – Five forces 2017
Exhibit 18: Product – Market share 2017-2022 (%)
Exhibit 19: Comparison by product
Exhibit 20: Surface cleaners – Market size and forecast 2017-2022 ($ bn)
Exhibit 21: Surface cleaners – Year-over-year growth 2018-2022 (%)
Exhibit 22: Dishwashing products – Market size and forecast 2017-2022 ($ bn)
Exhibit 23: Dishwashing products – Year-over-year growth 2018-2022 (%)
Exhibit 24: Toilet cleaners – Market size and forecast 2017-2022 ($ bn)
Exhibit 25: Toilet cleaners – Year-over-year growth 2018-2022 (%)
Exhibit 26: Other cleaning agents (bleach) – Market size and forecast 2017-2022 ($ bn)
Exhibit 27: Other cleaning agents (bleach) – Year-over-year growth 2018-2022 (%)
Exhibit 28: Market opportunity by product
Exhibit 29: Customer landscape
Exhibit 30: Distribution channel – Market share 2017-2022 (%)
Exhibit 31: Comparison by distribution channel
Exhibit 32: Offline – Market size and forecast 2017-2022 ($ bn)
Exhibit 33: Offline – Year-over-year growth 2018-2022 (%)
Exhibit 34: Online – Market size and forecast 2017-2022 ($ bn)
Exhibit 35: Online – Year-over-year growth 2018-2022 (%)
Exhibit 36: Market opportunity by distribution channel
Exhibit 37: Global – Market share by geography 2017-2022 (%)
Exhibit 38: Regional comparison
Exhibit 39: EMEA – Market size and forecast 2017-2022 ($ bn)
Exhibit 40: EMEA – Year-over-year growth 2018-2022 (%)
Exhibit 41: Top 3 countries in EMEA
Exhibit 42: APAC – Market size and forecast 2017-2022 ($ bn)
Exhibit 43: APAC – Year-over-year growth 2018-2022 (%)
Exhibit 44: Top 3 countries in APAC
Exhibit 45: Americas – Market size and forecast 2017-2022 ($ bn)
Exhibit 46: Americas – Year-over-year growth 2018-2022 (%)
Exhibit 47: Top 3 countries in Americas
Exhibit 48: Key leading countries
Exhibit 49: Market opportunity
Exhibit 50: New privately-owned housing units started in the US 2015-2017 (units)
Exhibit 51: Annual average homeownership rates by age of householder 2012-2017: (% of total category population)
Exhibit 52: Individuals using Internet across the globe (% of population)
Exhibit 53: Vendor landscape
Exhibit 54: Landscape disruption
Exhibit 55: Vendors covered
Exhibit 56: Vendor classification
Exhibit 57: Market positioning of vendors
Exhibit 58: Key vendors (excluding S. C. JOHNSON & SON): Comparison of operating margins for FY2017, FY2016, and FY2015
Exhibit 59: Key vendors (excluding S. C. JOHNSON & SON): Comparison of sales growth for FY2017, FY2016, and FY2015
Exhibit 60: Key vendors: Benchmarking on geographical presence
Exhibit 61: Key vendors: Comparative analysis of product portfolio, product pricing, and geographical presence
Exhibit 62: Colgate-Palmolive – Vendor overview
Exhibit 63: Colgate-Palmolive – Business segments
Exhibit 64: Colgate-Palmolive – Organizational developments (2017-2018)
Exhibit 65: Colgate-Palmolive – Geographic focus
Exhibit 66: Colgate-Palmolive – Segment focus
Exhibit 67: Colgate-Palmolive – Key offerings
Exhibit 68: Henkel – Vendor overview
Exhibit 69: Henkel – Business segments
Exhibit 70: Henkel – Organizational developments
Exhibit 71: Henkel – Geographic focus
Exhibit 72: Henkel – Segment focus
Exhibit 73: Henkel – Key offerings
Exhibit 74: Procter & Gamble – Vendor overview
Exhibit 75: Procter & Gamble – Business segments
Exhibit 76: Procter & Gamble – Organizational developments (2017-2018)
Exhibit 77: Procter & Gamble – Geographic focus
Exhibit 78: Procter & Gamble – Segment focus
Exhibit 79: Procter & Gamble – Brands
Exhibit 80: Reckitt Benckiser Group – Vendor overview
Exhibit 81: Reckitt Benckiser Group – Product segments
Exhibit 82: Reckitt Benckiser Group – Organizational developments
Exhibit 83: Reckitt Benckiser Group – Geographic focus
Exhibit 84: Reckitt Benckiser Group – Segment focus
Exhibit 85: Reckitt Benckiser Group – Key offerings
Exhibit 86: S. C. JOHNSON & SON – Vendor overview
Exhibit 87: S. C. JOHNSON & SON – Product segments
Exhibit 88: S. C. JOHNSON & SON – Organizational developments
Exhibit 89: S. C. JOHNSON & SON – Key offerings
Exhibit 90: The Clorox Company – Vendor overview
Exhibit 91: The Clorox Company – Business segments
Exhibit 92: The Clorox Company – Organizational developments
Exhibit 93: The Clorox Company – Geographical focus
Exhibit 94: The Clorox Company – Segment focus
Exhibit 95: The Clorox Company – Key offerings
Exhibit 96: Unilever – Vendor overview
Exhibit 97: Unilever – Business segments
Exhibit 98: Unilever – Organizational developments
Exhibit 99: Unilever – Geographic focus
Exhibit 100: Unilever – Segment focus
Exhibit 101: Unilever – Key offerings
【掲載企業】
Comparative analysis of key vendors, Colgate-Palmolive, Henkel, Procter & Gamble, Reckitt Benckiser Group, S. C. JOHNSON & SON, The Clorox Company, Unilever